Marketing Communications: Frequently Asked Questions

Communication Preferences

At Shine Lawyers, we believe in transparent and respectful communication. This page explains the different types of messages you may receive from us, and why some cannot be opted out of.

What's the difference between Client Service Communications and Marketing Communications?

Client Service Communications (Non-Marketing Correspondence)

These communications are essential to delivering our legal services and maintaining your relationship with us as a client. They are not promotional in nature and do not seek to generate new business.

Examples include:

• Case updates, legal advice, or agreements related to your matter

• Appointment reminders and billing information

• Administrative notices, payment follow-ups, or compliance updates required by law

• Essential operational updates (e.g., office closures, changes to terms of service)

• Abandoned form reminders (e.g. if you start but don't complete a form)

• Class action updates, court-ordered notices, and time-sensitive legal actions

You cannot opt out of these communications if you are an active client, as they are critical to your legal matter and our obligations under law.

Marketing Communications

These are messages intended to keep you connected with Shine Lawyers beyond the current scope of your legal matter. They help you stay informed and may highlight other ways we can support you.

Examples include:

• Invitations to seminars, webinars, or community events

• Newsletters featuring legal updates, case studies, or Shine news

• Information about additional legal services

• Requests for referrals, reviews, or testimonials

• Announcements like new office openings

You are free to opt out of marketing communications at any time via our preference centre.

What about Business-to-Business (B2B) Communications?

Shine Lawyers also works closely with professional partners—such as medical professionals, financial advisors, unions and community organisations – who refer clients to us or collaborate on joint outcomes.

B2B communications may include:

• Information about Shine's referral process and legal service offerings

• Updates on relevant legal developments affecting your industry (e.g. compensation trends, superannuation legislation, regulatory changes)

• Invitations to partner briefings, seminars, webinars, or joint community events

• Resources to help you support your clients (e.g. brochures, referral forms, case assessment guides)

• Opportunities to collaborate on educational content or co-hosted sessions

These communications are designed to keep professional contacts informed and to support shared clients. You can manage how you hear from us in the preference centre, and opt out of non-essential B2B marketing at any time. To opt out, please click the ‘unsubscribe’ link located at the bottom of any Marketing email received from Shine Lawyers.

Why can't I opt out of some messages?

Certain communications are necessary to deliver your legal services and meet our obligations under the law. This includes updates that ensure your case progresses, and notices that may be required by courts or regulators.

How does this relate to the Spam Act?

Under the Australian Spam Act 2003, Shine Lawyers complies with all relevant requirements. This includes ensuring that all commercial electronic messages (emails, SMS, etc.) contain:

• Accurate sender identification

• A functional unsubscribe facility

• Your consent, where applicable

Client service communications are not considered "commercial electronic messages" under the Spam Act and therefore are exempt from opt-out requirements.

Where can I find more information about Communication Preferences? 

• Shine Lawyers Privacy Policy

• The Privacy Act 1988 (Cth)

• Office of the Australian Information Commissioner (OAIC)

• Australian Spam Act 2003

If you have any other questions...

Please contact us directly and we'll be happy to help. You can find all our contact details here via our contact us page.